Position Title: Marketing and Communication Manager
Office: Care Net, Lansdowne, VA
Department: Communication and Marketing
Exempt/Non-Exempt: Exempt
Reports To: Director of Marketing and Communication
Direct Reports: none
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About Care Net
As the largest network of pregnancy centers in North America, Care Net is committed to expanding access to the life-saving services and support provided by our local affiliate centers and to reach abortion minded/vulnerable women and men with the hope of Jesus Christ.
We work to accomplish this goal by promoting our network of affiliate centers and the Pregnancy Decision Line (Care Net’s online peer counseling initiative); preparing our local affiliate centers to effectively serve their communities; and partnering with existing centers or like-minded ministries to plant new pregnancy centers in underserved areas. Care Net provides on-site board and staff training for our affiliate centers using an experienced team of national consultants. In addition, Care Net annually hosts its National Pregnancy Center Conference, which features in-depth workshops, trainings and nationally renowned keynote speakers.
Position Focus
The Marketing and Communication Manager will be responsible for Care Net’s Web content and digital audience engagement, for the primary purpose of implementing an “inbound marketing philosophy” at Care Net. The Marketing and Communication Manager will write, edit, assign, and aggregate content for Care Net’s Web properties, including but not limited to a redesigned Website with multiple blogs, Care Net’s Facebook page, and Twitter. The content will be aimed to make Care Net a destination site for all those affected by and interested in the life issue. Fresh, daily, abundant content on subjects like relationships, fatherhood and motherhood, marriage, sexual responsibility and adoption, advocating a culture of life, will be required. The Marketing and Communication Manager will carry out the above strategies across departments, moving seamlessly between product marketing and awareness-raising activities. Finally, the Marketing and Communication Manager will implement Web best practices and content strategies, and Search Engine Optimization (SEO) best practices across Care Net’s Web platforms.
Responsibilities
Through a combination of writing, editing, and aggregating, The Marketing and Communication Manager will:
Other Duties as assigned
Minimum Qualifications
Preferred Qualifications
Please forward a cover letter, your resume, 2-3 writing samples (or a link to where your writing is on display), and salary requirements to: jobs <at> care-net.org (No calls please.)
Attention:
Vincent DiCaro
Chief Outreach Officer
Care Net
44180 Riverside Parkway, Suite 200
Lansdowne, VA 20176
As the largest network of pregnancy centers in North America, Care Net is committed to expanding access to the life-saving services and support provided by our local affiliate centers and to reach abortion minded/vulnerable women and men with the hope of Jesus Christ. We work to accomplish this goal by promoting our network of affiliate centers and the Pregnancy Decision Line (Care Net’s online peer counseling initiative); preparing our local affiliate centers to effectively serve their communities; and partnering with existing centers or like-minded ministries to plant new pregnancy centers in underserved areas. Care Net provides on-site board and staff training for our affiliate centers using an experienced team of national consultants. In addition, Care Net annually hosts its National Conference, which features in-depth workshops, trainings and nationally renowned keynote speakers.